• Deepmala Rath

Treating Interior designers as customers for several allied services

It's no secret that the interior designing field is a female-dominated profession but conversely the interior designing industry is not. As the role of a female designer is typically restricted to designing and not much beyond, we see the rest of the sector to be male-dominated. I am writing this article today to throw some light on crucial facts that need attention in this industry.

So dear female designers- hold strong and take pride in the role our gender plays in this industry.

I see some huge potential untapped there as females are much more than just designers and the industry can benefit much more from them. Especially married women and young moms!!


Well logically speaking, the most productive are those who are super busy. The women, who know to multitask! We all know that when it comes to interiors, clients choose women. As there’s an inherent domestic ability for them to create beautiful, unique structures that also function perfectly within their environment.

The art of balancing stress with flexibility and adaptability is unparalleled in her ability. And this is what exactly makes them a great designer naturally.

Coming to the facts that persist in today’s scenario, you may be a great designer, but upon entering the fierce business arena, you may find yourself lost like the proverbial sheep.

Interiors is clearly much more and beyond designing. Once the drawings are complete and the renderings are built and approved, it takes rigorous planning, tight scheduling, and thick skin to get everything done on time and on budget. And often, this involves working with contractors, builders, and construction workers who don’t treat you with the respect you deserve.

So how do we bridge the gap to ensure that more and more women come forth to participate in the whole business cycle and the industry can benefit from it mutually? Despite a boom, the design industry remains unorganized and lacks the benefits of an industry body and recognition to date.

An interior designer has ideas as to how the design should turn out. They are the ones with experience in managing the whole design process. And that is why clients trust these designers.

But many designers fail or shy away when it comes to taking charge of these 10 crucial steps that constitute a complete business cycle of interior designing.

  1. Sales pitch

  2. Design and mood board finalization

  3. 3D and 2D drawings

  4. Cost estimations

  5. Project planning and scheduling

  6. Site validation

  7. Material procurement

  8. Factory and on-site execution

  9. Finance management

  10. QC, site cleaning, and smooth handover

Each and every step of an interior design project is a business in itself and there are professionals trained in those fields. What's needed is to bring them together, curate, and make them accessible under one umbrella. Also, need to tap this huge business opportunity where the Designer is the customer and consumer of the services. I am here to throw some light on leveraging this powerful industry and the untapped potential of both, designers and services allied to designers. As it's a very unexplored sector where every service is aligned to empower the designer and hence help them scale, it's a huge margin business with scalability.

Several allied businesses related to this could be as follows-

  1. The readymade catalog made available to designers to choose their style and products

  2. Readymade mood boards with 3D sets to choose from with exhaustive SKUs

  3. 3D visualization services with reliable partners and economic pricing

  4. Billing and costing experts empowered with tool and tech

  5. Project planning and scheduling service on-demand/project

  6. Validation team on-demand/project

  7. Curated on stop material suppliers across categories

  8. Empanelled and tested factories and installation/carpenter teams

  9. Escrow account to have better control on finance

  10. QC engineers and team on demand

Imagine the power a designer gets, once a business offers all these allied services at a reasonable rate to the whole community. On one hand, it saves massive cost to designer and in return the customer, also on other hand the service provider which treats Designer as a privileged customer can do a scalable business of its own. This in a way can also be called the real women empowerment where one company supports another to scale and grow together in synergy!


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